If you can’t write your story in 140 words or less, you better think about what you want to say again. As David Berlind, from ZD|Net suggests, mainstream media is about to be ‘twitterized.’ In the same way that blogs have disrupted print media (show me a decent newspaper that isn’t at least planning to have a blog), Twitter and other micro-blogging sites are turning business logic on its head. So if you have a message for the world, think about how you could write it in the 140 or less characters of a Twitter tweet. In so doing you open up your business to many other opportunities for relationships with your customers that you’ve probably not yet considered.
If you’ve already been using Twitter for your business, how has it been working for you?