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Users, Not Money – Marissa Mayer

August 29, 2007 by Peter Fletcher

A hallmark of a successful Web 2.0 business is their ability to focus on what it is the consumer, or end user, wants rather than on how they’re going to make money out of an idea. As Marissa Mayer points out in a short video entitled Users, Not Money, the best strategy is to focus on building an audience through taking care of their needs, and then the monetization strategy will evolve naturally.

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