Whatever your field of business, stand out from the crowd by having an opinion. Internet surfers can’t stand fake people and they want to hear what you have to say. By having an opinion you have a better chance of engaging your readers in a worthwhile conversation – and that’s what this gig is all about. Conversations. If you don’t trust yourself to have a public conversation then don’t bother starting to blog. If you’re not convinced about the need to have a public conversation, go and check out what Robert Scoble’s done at Microsoft. According to his book (co-authored with Shel Israel), Naked Conversations, companies should welcome having an open, honest dialogue with their market and customers.
Let me know how you get on.