Here’s a great article about the importance of having a conversation with your customers. For many businesses, an open, public dialogue can be a frightening concept. But the benefits can be immense. When a business is willing to have such an authentic conversation, the levels of trust it develops with its customers provide advantages that far outweigh the often unfounded fear of a negative comment finding its way to a public blog.
Technology: Blogging as a Web 2.0 Entry Point or You Still Have Time to Catch the Cluetrain!