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Technology: Blogging as a Web 2.0 Entry Point or You Still Have Time to Catch the Cluetrain!

July 19, 2007 by Peter Fletcher

Here’s a great article about the importance of having a conversation with your customers. For many businesses, an open, public dialogue can be a frightening concept. But the benefits can be immense. When a business is willing to have such an authentic conversation, the levels of trust it develops with its customers provide advantages that far outweigh the often unfounded fear of a negative comment finding its way to a public blog.
Technology: Blogging as a Web 2.0 Entry Point or You Still Have Time to Catch the Cluetrain!

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Filed Under: Blogging Tagged With: Blogging, Conversation

About Peter

Speaker, trainer and coach. I write about living, loving and working better. Love a challenge. More...

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