Peter Fletcher

  • About
  • Blog
  • Contact

Just do it

June 18, 2007 by Peter Fletcher

Rather than wait around until I design the perfect site – which could take the rest of my life – I’ve decided to get something online for the business. It will be a simple “brochure” style site with 4 or 5 pages and some static content. Although it’s nothing flash, at least it gives the business an online presence. But the question of how we can utilise the power of the web to build an online business still remains.

I read a great article today from a Jon Symons entitled Why I’m Giving up on Making Money in which he suggested that money was a poor motivator and that there are other much more fundamental reasons why you’d want to build a website and write a blog. His thoughts are endorsed by Darren Rowae at Problogger in his post Giving up on Making Money where suggested that it’s best to focus on providing content that will solve a readers problems. Although he concedes that this can be a frustrating – and at times unprofitable – way to proceed he suggests that it’s the best way to proceed. Although many of the comments attached to this post argued that it’s important to focus on making money one of the more thoughtful posts suggested that content is king, and that leads to traffic, which then leads to a pre-sell and that leads to an income stream. Makes sense.

Where does this leave the website for our retail business? Well it all comes back to that Marketing 101 discipline of market research. We have an existing customer base, we sell products in real life, and now the job is to find out what customers would want to know about online. It would be worthwhile to listen to the sorts of questions customers ask about products in store, especially the more obscure requests that can’t easily be answered. Perhaps a little bit of in-store market research wouldn’t go astray.

Take a moment to share:

  • Tweet
  • Email

Related posts:

  1. Start working on creating a conversation around your product It’s easy to market a business via the old-style method...
  2. The 12 keys to supercharging your business profitability Do you want to increase the profit you’re generating from...
  3. 9 traits of great sales people Have you ever wondered why some sales people seem to...
  4. I’m a skeptic I’ve read, heard, and seen lots about the power of...
  5. Facebook and the local ecosystem Presented by Emily White, Senior Director Local, Facebook. Real estate...

Filed Under: Uncategorized Tagged With: online business

About Peter

Speaker, trainer and coach. I write about living, loving and working better. Love a challenge. More...

Subscribe

Get the latest posts delivered to your inbox.

Recent Posts

  • Perth property market report
  • Mandating madness: The case against compulsory e-conveyancing
  • PEXA: Stop treating conveyancers like idiots
  • Page 1 of 365
  • Looking back, looking forward

Top Posts & Pages

  • Foucault on power relations
  • Foucault on Confession
  • Why saying "You've got potential" can be the worst thing to say
  • Home Page
  • Zen and the art of the cold shower
  • Why I'm interested in self-writing and the hupomnemata
  • What Jack and the Beanstalk can teach you about the value of achieving goals
  • The ethics of shark culling
  • Databases as discourse | Mark Poster
  • Page 1 of 365

Location

You can find me at Residential Settlements in Burswood.

5/170 Burswood Road
Burswood WA 6100

Let’s catch up

If you're ready to take your business to the next level, get in touch with me now.

Send me an email using the contact form or call me direct on 0419 538 838.

Connect

Connect with me on one of these social networks.
  • Facebook
  • Google+
  • LinkedIn
  • Tumblr
  • Twitter

Copyright © 2021 · Agency Pro Theme on Genesis Framework · WordPress · Log in

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.