Future-proof yourself – capturing your customer’s attention with video

Presenter: @darinpersinger. 73% of homeowners prefer to work with agents who use video but only .8% of agents use video. Big opportunity to create a point of difference. Grab a a pocket size camera. Get one with an external mike connector. 1. Check out Ian Watt. Share information about what’s happening in your local real [...]

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My favourite YouTube videos

On Facebook I can add my favourite TV shows to my profile but not my favourite YouTube videos. Expect that to change as Facebook work towards more granular demographic profiling. Luckily I have this blog, my own piece of real estate on the web. Here I can say and do pretty much whatever I want. [...]

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How to use video to build a hyper-local brand. One agent shows the way.

Dean Bradley’s blog is a clever mix of personal anecdotes, cafe reviews and real estate related articles. In the video below Dean showcases Mooba, a coffee lounge in his local area of Wembley. The video was shot on a Sony DSCT90 (about $300) digital camera. A short intro and conclusion along with a sound track [...]

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