Tending the Social Media Garden

Our home of a decade and a half is soon to go on the market. It’s a stressful time. Choosing agents, sprucing up the gardens, patching, painting and packing. All make for challenging times.
Here in Perth, Western Australia it’s officially the start of autumn. It seems no one has told the weather though. A long, [...]

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Why I unlinked my fan Page and Twitter account

I recently linked my Facebook fan Page to my Twitter account. The thinking behind the move was simple. First the audiences for both my Page and Twitter accounts are similar making the content of the Page post and tweet relevant in both cases. Second, when I update my Page Facebook creates a tweet giving me [...]

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11 social media mistakes that will turn your brand into a train wreck

There are no right or wrong answers when it comes to social media marketing. There are plenty of ways to get it right; and wrong. Treat these 10 mistakes as ways to think through your social media tactics. They may even serve as useful guides for your marketing more generally.
Mistake 1 – Don’t listen
Listening is [...]

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Twitter growth hits the skids

It seems that the growth in visitors to Twitter has stopped in its tracks. At least for the moment. According to Mashable, Twitter’s growth flatlined in May with only a 1.47% increase.
What does this mean?
For a start the decline could be an anomaly. For example, the number of Twitter accounts using desktop clients might be [...]

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Twitter – Conversation or Broadcast Platform?

There’s much rhetoric about Twitter being a gigantic conversation, a party where everyone’s interacting and sharing. But perhaps it’s too early to think about Twitter this way. Brian Solis thinks so.
Solis believes that Twitter is still primarily a broadcast platform. It’s that way because most users are yet to understand how it can be used [...]

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My blurb

Updated – see below
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I’ve been asked to do a blurb for a course I’m running. Here’s what I’ve come up with with the help of my Twitter friends @tessag, @rhysatwork, @ausi1, @danhaeveer and @rebeccamezzino. Any chance of a bit of collaborative help?
Peter Fletcher idle chatterer, tireless discusser and absolute twit. He has a finger in [...]

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Making the most of hashtags

Hashtags on Twitter are a way to create groupings or channels. Channels can be used to filter information that relates to an event, product, service, person, geographical location. See the earlier post by Chris Messina.
Subscribe to the RSS feed for any hashtag here.
Hashtags are a community-driven convention for adding additional context and metadata to your [...]

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© 2009 Peter Fletcher