How real estate agents use social media

An online survey, conducted by Postling, of more than 500 real estate professionals in the USA has found: 84% of real estate agents use social media. 79% use Facebook and 48% use Twitter. Most (55%) feel comfortable using social media, while 26% are only somewhat comfortable. Agents are missing opportunities by not using video for [...]

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Gerry, it’s time to start listening

I have no pity whatsoever for Gerry Harvey. In my view he’s arrogant and out of touch. It’s a view I formed in about 2000. At the time I was studying an Internet unit at Curtin for my MBA. Our assessment was a presentation about Gerry Harvey’s stand on the Internet. We played a clip [...]

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Twitter backgrounds: A rough layout guide

Here’s how I layout a Twitter background. It gives displays well on smaller screen sizes while the using Twitter’s background color to make the image look bigger on larger screens. I should point out that the [background area] will be, in the main hidden behind the Twitter feed area so don’t put anything important in [...]

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Could you become an Isaiah Mustafa?

It’s been a big week in social media. And there was no bigger story than the launch of the new Old Spice ads. Of course it helped that the star of the show was by all accounts hot (is there a bit of man-crush at work here?) and the ads were witty and cleverly crafted. [...]

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How real estate agents are using social media to achieve outstanding results

According to a recent article on Mashable Real estate professionals are using social media to achieve real results. How are those results being achieved? Matthew Shadbolt, Director of Internet Marketing at the Corcoran Group says that it’s all about developing relationships. His company’s goal? To “foster a kind of openness and a dialogue where people can [...]

Hootsuite: My favourite Twitter Owl. Here’s why.

How good is the new Hootsuite?! Since their last upgrade they’ve added: A personalised dashboard thanks to their selection of unique themes. Options include the familiar green and blue ‘Classic’, sleek ‘Blue Steel’ – feels a bit like Facebook, or a dark ‘Magnum’ theme (my favourite). Hootsuite have Google Analytics “baked in”. I can now [...]

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Tending the Social Media Garden

Our home of a decade and a half is soon to go on the market. It’s a stressful time. Choosing agents, sprucing up the gardens, patching, painting and packing. All make for challenging times. Here in Perth, Western Australia it’s officially the start of autumn. It seems no one has told the weather though. A [...]

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© 2011 Peter Fletcher