It seems that the growth in visitors to Twitter has stopped in its tracks. At least for the moment. According to Mashable, Twitter’s growth flatlined in May with only a 1.47% increase.

What does this mean?

For a start the decline could be an anomaly. For example, the number of Twitter accounts using desktop clients might be reducing visitor numbers but not interest in the service. If it turns out that way then great. But if it’s not than here’s the risk. According to TechCrunch “80 percent of Twitter accounts have fewer than 10 followers…[and] 30 percent have zero followers”. Put simply there’s between little and nothing keeping the majority of Twitter accounts engaged and active.  And tweeting to followers who are there in name only achieves nothing.

The takeaway?

Sure, use Twitter as a marketing tool, but remember it’s just that, a tool. And it’s one that might need replacing sooner rather than later.