A recent article from Mari Smith highlights the dangers of putting all of your marketing eggs in the Facebook basket. Imagine for a moment that you’ve started a Facebook Page, added an attractive landing tab and started building a fan base. You decide to run a competition offering a prize for the best photo uploaded to your Page or profile wall… read full story on The Real Estate Marketing Maven.

New posts on The Real Estate Marketing Maven:

How to Write a Search Engine Optimised Blog Post:

Achieving an appearance on the first page of Google’s organic search results for the term “real estate” is close to impossible; unless of course you own a major national real estate portal or franchise. A check on the Google Adwords’ Keyword Tool shows there were 13 600 000 searches conducted in Australia for the term “real estate” in April 2009. But ranking highly on a generic search term isn’t usually what an agent wants. Rather agents want traffic that comes from search terms related to their suburb or property specialisation…full story.

How to Create a Great Real Estate Blog Post:

Start with an eye-catching heading that captures the essence of your post. Make sure it addresses why a reader should read your post.

Keep the content relevant to your readers. Don’t go off on a rant, unless that’s what your blog’s all about.

Include a picture. It tells a thousand words. The best pics are of people and pets. A pooch in a pound is a good start.

..read more.

A dozen tips for newbie real estate bloggers

So you’re thinking of starting a real estate blog. How exciting. Want a few tips to help you get started? Let’s go…read the full story.

Too busy for social media marketing?

Are you just too busy to tackle social media marketing? Constantly running up against deadlines and demands that make life stressful? In this post I’ll show how real estate agents generate efficiency and momentum by reusing and recycling blog content…read full story.

New this week to The Real Estate Marketing Maven:

Real Estate Agents: Why social media marketing is important

I’m going out on a limb here. Social media is essential to your real estate career. To embrace it is to embrace not just a new way of marketing, but a completely new way to think about your business.Think I’m being a little gushy? Well take a look at these examples before you make up your mind….read full story.

Ten Tips for Creating a Great Facebook Business Page

Are you thinking of starting a Facebook business page? Here are 10 tips that will help make your page a hit…read full story.