Editorial: Convergence Culture

I never thought of media much before. It’s described here as a medium between people, communities, organisations, and industries. In the classic view, a few media organisations act as the medium but this is now changing as we see the democratisation of the means of production of media content. These changes have brought about a [...]

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Social networking for the pre-net gen-ers

Plenty of people of my vintage have yet to experiment with social networking sites. Amongst my friends there appears to be a very low adoption rate when it comes to Facebook, MySpace, and micro-blogging platforms such as Jaiku and Twitter. Why is this so? For many life is simply too busy to be bothered with [...]

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Stars, Stripes, and Social Media – Business Website – Internet Customers

Stars, Stripes, and Social Media – Business Website – Internet Customers: “The analogy should be clear. Social media–blogs, text messaging, video, and social networking–are the legs of your online strategy. Your Web site is the belly of the beast, where you convert visitors into customers.”

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Is Yuwie.com a Glimpse into Future of Online Business?

I wrote about this last semester wondering when people would begin to want a share in the revenue that was produced in part as a result of contributions being made to social networking sites. It’s been noted that a small percentage of power users produce a large percentage of traffic, and therefore revenue for social [...]

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Taking residence in virtual worlds | Australian IT

Taking residence in virtual worlds | Australian IT: “Rather than be tied up with the web 2.0, which he believes has a specific look and collaborative function, Robertson is more concerned with web-enabling technology and providing access. ‘Web 2.0 normally implies two things. It’s based on online democracy and collaboration, and uses AJAX-style technology to [...]

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Danah Boyd on Social Networking sitesMp3 audio Persistence – what you say stays around. Conversations in a park disappears once the conversation finishes. Search-ability – people can be found eg marketers, teachers, authority. People go to physical places to avoid people such as these. Can’t escape online Replicability – People can copy and paste conversations [...]

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© 2009 Peter Fletcher