Micro Persuasion: Social Networking Demographics: Boomers Jump In, Gen Y Plateaus
Rubel calls attention to an Accenture study which shows the social technology adoption rate is plateauing for GenY. Is this a sign they’re losing interest or that they’re already connected enough?
“The use of social networking tools such as Facebook, blogs and even the online game World of Warcraft could improve business, a report based on the opinions of senior executives shows”…(read more on The West)
A recent article on Times Online points out that tech firm Cisco actively encourages their employees to get involved with social networking. The company is reported to have built their own social networking and collaboration platforms that they claim improves innovation and speeds product development. Cisco management, the article suggests, is unfazed by the possible [...]
I’m in the throws of reading Chris Anderson’s book, The Long Tail, a story of an Australian bush kangaroo – kidding, OK? – and got to thinking that a power law may exist in the world of social networking. Such a power law (1/x) may show up in the amount of time spent on [...]
A report on Internetnews.com claims that IBM is merging business and social networking. Don’t do one or the other says Big Blue, do both.
IBM’s strategy places even more pressure on leaders and managers to wrap their heads around social networks and social software and formulate a meaningful strategy rather than waiting for their competitors to [...]
There appears to be little conflict between real estate and social networking in the real estate industry – or so it seems on the surface. According to a recent article real estate agents are jumping on the social networking band wagon in droves.
I wonder if there’s going to be some big train wrecks down the [...]
There appears to be a fair amount of confusion around what is meant when people refer to the term “social network/ing site”. For many the first response is to equate the term with sites such as Facebook and Myspace. Dana boyd makes this observation and points out that such a narrow-cast definition precludes other platforms [...]
