Social Media | Peter Fletcher. Internet Marketing Consultant

What questions do you ask before hiring a social media agency?

On June 23, 2010, In Marketing, by Peter Fletcher

If you’re thinking of hiring a social media firm/expert/agency to run your social media there are some important questions to ask before you do. I found this list–52 questions to ask when hiring a social media company–on Outspoken Media. It would amount to a comprehensive grilling for all but the best social media agency but [...]

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Tagged with: PR • Social media

11 social media mistakes that will turn your brand into a train wreck

On November 16, 2009, In Social media, by Peter Fletcher

There are no right or wrong answers when it comes to social media marketing. There are plenty of ways to get it right; and wrong. Treat these 10 mistakes as ways to think through your social media tactics. They may even serve as useful guides for your marketing more generally. Mistake 1 – Don’t listen [...]

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Tagged with: Facebook • PR • Social media • Twitter

Gartner: Top 10 technologies to watch over the next three years | Between the Lines | ZDNet.com

On October 15, 2008, In Trends, by Peter Fletcher

Gartner: Top 10 technologies to watch over the next three years | Between the Lines | ZDNet.com: “They say: Your organization is an entity in the broad Social Web. Get to know Facebook, Twitter, FriendFeed, LinkedIn and other social sites and applications. Listen to the language of social media, before starting to speak. I say: [...]

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Tagged with: Social media

The 7 best ways to build your business now: Put social media in your mix | poweredByProfit | Canadian Business Online

On October 4, 2008, In Social media, by Peter Fletcher

The 7 best ways to build your business now: Put social media in your mix | poweredByProfit | Canadian Business Online: “No matter what your industry, don’t bury your head in the sand when it comes to social media. Businesses “really can’t ignore this stuff,” says Fox. Besides its effectiveness, she says, “It’s extremely cost [...]

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Tagged with: Social media

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