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She might be grumpy but she makes a lot of sales

On January 12, 2011, In Marketing, by Peter Fletcher

She’s grumpy and rarely smiles. If she does it’s when I’m not present. Her reputation is fearsome. Young sales reps are pilloried by her about ethics and etiquette. Her commitment, it seems, is to make other agents cringe and cower. She’s like a caged fighting dog, snapping and snarling at everyone and everything, even her [...]

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The Importance of Social Media Marketing: Why You Should Learn and Master it

On January 4, 2009, In Social media, by Peter Fletcher

The Importance of Social Media Marketing: Why You Should Learn and Master it: “Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic. There is no other low-cost promotional method out there [...]

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Tagged with: research • social marketing

IBM creates social software mashups

On January 24, 2008, In Uncategorized, by Peter Fletcher

A report on Internetnews.com claims that IBM is merging business and social networking. Don’t do one or the other says Big Blue, do both. IBM’s strategy places even more pressure on leaders and managers to wrap their heads around social networks and social software and formulate a meaningful strategy rather than waiting for their competitors [...]

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Tagged with: IBM • social marketing • social networking

Social networking a no-brainer for real estate

On January 24, 2008, In Uncategorized, by Peter Fletcher

There appears to be little conflict between real estate and social networking in the real estate industry – or so it seems on the surface. According to a recent article real estate agents are jumping on the social networking band wagon in droves. I wonder if there’s going to be some big train wrecks down [...]

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Tagged with: real estate • social marketing • social networking

Ontario governement bans Facebook – faces backlash

On January 23, 2008, In Uncategorized, by Peter Fletcher

The Ontario government has experienced a powerful backlash against their ban of Facebook and Youtube in the workplace, according to Intergovworld.com. In a country that claims to have the highest per capita membership to Facebook, it’s understandable why Canadians are upset. But, the article suggests, the ban may only be temporary whilst the powers that [...]

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Tagged with: Ontario government • social marketing • social networking costs and benefits

What’s behind business’s fascincation with social networking

On January 23, 2008, In Uncategorized, by Peter Fletcher

This light-weight article gives a glimpse into why so many in the business community are so interested in – and getting involved with – social marketing. It’s the new buzz, the article suggests, with hard-to-ignore success stories and low barriers to adoption. Sounds too fascinating and far too compelling. No wonder that FB is now [...]

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Tagged with: social marketing

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She might be grumpy but she makes a lot of sales

The Importance of Social Media Marketing: Why You Should Learn and Master it

IBM creates social software mashups

Social networking a no-brainer for real estate

Ontario governement bans Facebook – faces backlash

What’s behind business’s fascincation with social networking

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