If you’re wondering what factors to consider before starting a corporate blog, here’s your starting point. Robert Scoble, blogging guru from Microsoft, sets out some of the key points to consider before you go public with your thoughts.
When tech guru Robert Scoble says something’s hot, you can bet that it is. And guess what? He’s as hot as hell on Twitter. On this video, Scoble explains in detail how businesses can hit home runs galore through the use of this micro-blogging service. Scoble also discusses Jaiku and Pownce, the big competitors for Twitter. He claims that Pownce has the better user interface and some cool features, and points out that these services enable threaded discussions. In answer to the question about Twitter’s lead, Scoble suggests that Pownce is pulling in big numbers of users – and fast. He suggests that these platforms won’t be mainstream for another couple of years and all of the platforms struggle for the attention of consumers. He suggests that companies such as Twitter are cheap to build and run and are not as exposed to the problems of the tech bubble that we saw in 2000.
Whatever your field of business, stand out from the crowd by having an opinion. Internet surfers can’t stand fake people and they want to hear what you have to say. By having an opinion you have a better chance of engaging your readers in a worthwhile conversation – and that’s what this gig is all about. Conversations. If you don’t trust yourself to have a public conversation then don’t bother starting to blog. If you’re not convinced about the need to have a public conversation, go and check out what Robert Scoble’s done at Microsoft. According to his book (co-authored with Shel Israel), Naked Conversations, companies should welcome having an open, honest dialogue with their market and customers.
Let me know how you get on.