Building a Popular Social Media Profile: Seven Essential Characteristics: “The point here is not about me transforming from nobody into someone of social media importance. Anyone can do that with some concerted effort. The lesson I want to impart here is that there are some general characteristics which underlie a popular social media profile. I’m going to tell you what they are…”
The Importance of Social Media Marketing: Why You Should Learn and Master it: “Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic.
There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again…”
There are some great tops in this article. Basic, but useful.
Update to the original article How Blogs will change your business:
The Power of Relationships & Influencers- Social Endorsement- Part I | Real Estate Magazine – Real Estate Opinion Column – AgentGenius: “Popularity gives you a voice, but social capital makes your message matter- social capital is granted, not purchased, nor demanded.”
Twitter popularity does not equal business acumen | Feeds | ZDNet.com: “These are hard times and we have businesses making critical decisions to stay afloat. At the same time we have social media marketers and software developers breathing down these decision-makers necks saying that social media can help them save money and improve their sales. In some cases, this is true. Social media presence could help some companies during this time (more consumer than enterprise, in my humble opinion). On both sides of the coin, however, it depends on the company. Those company leaders will then have to determine who to trust to help them lead this social media charge, and it’s my estimation that trusting someone to help you because of a Twitter follower count or blog subscriber list is a gigantic mistake.”