“Luckily for the advertising industry, modern web users have begun voluntarily providing all their personal details on social networking sites like Facebook and MySpace. Users of these sites happily upload all sorts of personal information about what books and music they like, where they shop, who their friends are, and where they live. While users of these sites may imagine that they control the information on their profile pages, advertisers are salivating at the thought of all that personal data just waiting to be processed, analyzed, and turned into profit.”
“Google Associate General Counsel Alex Macgillivray has agreed to attend the EFF Compliance Bootcamp on October 10 and to explain why Google thinks it is important that Web 2.0 companies learn the information we’re teaching.”
CDT | Headlines: “The debate over the pending merger between Google and Internet advertising giant DoubleClick raises a host of broader questions about the online advertising industry at large and the structures that are in place to protect Internet users’ privacy. In a statement to the Senate panel that is holding a hearing about the merger today, CDT identifies how the evolution of the Internet advertising marketplace has outpaced the industry self-regulatory effort intended to mitigate privacy intrusions. The statement highlights how new approaches, and a new national consumer privacy law, are needed to ensure that consumers are adequately protected.”
Possibly as a result of Google’s proposed acquisition of Doubleclick – a move that could have far-reaching implications for net privacy, Google is proposing a new minimum world privacy standard. But the weak part of their standard is their suggestion that a breach of privacy should only be considered serious if it involves actual harm to a user. Just what that means is uncertain, but there’s plenty of human rights organisations up in arms about the proposal. Privacy on the net is a much bigger issue than many realise and it’s wise not to swallow the corporate line too quickly.
If you thought that Google Earth was all fun and good times then think again. Reports out of the US has shown how the Google master piece has helped law enforcement officers arrest a pot farmer. And whilst it’s great that something’s being done about the drug problem, think again before you decide to build that patio on the back of your house without council approval. Big brother is watching.