I often use Heather Armstrong’s tirades against her bosses as a conversation starter during my social media courses. Her rants never named her bosses nor the company for whom she worked. That didn’t stop her from being sacked! Compare that with Steve Yegge’s rant about his employer, Google. He not only names the company but [...]
There are no right or wrong answers when it comes to social media marketing. There are plenty of ways to get it right; and wrong. Treat these 10 mistakes as ways to think through your social media tactics. They may even serve as useful guides for your marketing more generally. Mistake 1 – Don’t listen [...]
A story on The Australian reports on the problems caused by a blog (hewhostandsfornothing) that saw two Victorian Liberal party staff members sacked for maintaining the blog. Allegedly the blog, now offline, was critical of party policy and direction. What distinguishes this blog from those that are the focus of my thesis is the manner [...]
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