Peter Fletcher. Internet Marketing Consultant » Myer http://peterfletcher.com.au Business. One conversation at a time. Mon, 06 Sep 2010 09:26:13 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 How to be an online also-ran http://peterfletcher.com.au/2007/12/27/how-to-be-an-online-also-ran/ http://peterfletcher.com.au/2007/12/27/how-to-be-an-online-also-ran/#comments Thu, 27 Dec 2007 11:35:00 +0000 Peter Fletcher http://peterfletcher.com.au/?p=192

I’m looking for a new dishwasher and some patio furniture. It’s that time of the year when the bargains are on so I thought I’d pop into the David Jones website.

What a disappointment.

In this day and age where store inventory records are digitised and could easily be made available in an online environment, DJ’s effort of providing a simple catalogue, downloadable via PDF, is just appalling.

What planet are these guys on?

Perhaps they, along with the equally inept Myer, believe that the Internet will never be a big deal. I’m not sure the good folk at Amazon or ebay would agree, but I guess they’re making more coin then I am.

But seriously folks, what are they thinking?

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