Facebook, Salesforce.com collaborate – San Jose Mercury News: “Facebook and Salesforce.com unveiled a new collaboration Monday that seeks to harmonize two business aspects of the so-called ‘Web 2.0’ phenomenon: the proliferation of online social networking and the growth of on-demand business software via the Internet.”
Here’s an article about the use of Facebook to promote businesses. It particularly cites the example of a real estate agent who uses targeted Facebook advertising to generate new leads.
If you’re not so sure about the wisdom of letting your staff loose on Facebook during work hours, but see benefits in your business getting on the social networking train, then Ning or Kwiqq might be your thing. You can create your own social network that’s specifically focused on your needs and your group of associates. It may be worth exploring.
My belief is that businesses who don’t let their staff onto Facebook and other social platforms, are missing out. It’s not just for the young folks.
Offering easy dialogue, Facebook gets rush of users over 35 | Freep.com | Detroit Free Press: “The older demographic might initially have logged onto Facebook to check on their kids, but they stay on because of the easy dialogue it offers. Nearly half of Facebook users — 46 % — are 35 and older.”