An online survey, conducted by Postling, of more than 500 real estate professionals in the USA has found: 84% of real estate agents use social media. 79% use Facebook and 48% use Twitter. Most (55%) feel comfortable using social media, while 26% are only somewhat comfortable. Agents are missing opportunities by not using video for [...]
It’s a rhetorical question. Most marketers know the importance of owning a brand presence. A brand web site gives a brand complete control over message and method; and that’s important. While ‘leasing’ space off Facebook is quick and easy that ease comes at the cost of a loss of control. Still, maintaining web traffic when [...]
I manage two almost identical WordPress blogs. Both use a StudioPress (affiliate link) theme, both almost identical plugins, and both are hosted at Page.ly. One posts to Facebook perfectly delivering a choice of thumbnails, and the correct Title and Description meta tag information. The other posts a plain URL (not using information in the Title [...]
Here are the links I’ve shared during last week. The Five Elements of Authoritative Content. It’s one thing to produce content but another altogether to produce content that moves people to action. Through personal reflection a writer conveys how information has affected them and how it’s changed or reinforced their point of view. It’s this [...]
The new look Facebook Pages were launched recently. New look Pages take on the same look and feel as personal profiles. As of March 11, 2011, all Pages will switch over to the new style. Admins can make the switch earlier. Once a Page is upgraded there’s no going back. Here are the main changes and how to [...]
Here are the rules I use on Facebook, especially when a conversation gets robust. Disagree without being disagreeable. Never resort to name calling or online sledging. Leave that to AFL footballers and brogans. Never say ‘Yes, but…’. A but negates everything said immediately prior so just get to the point. There’s no need to butter [...]
Facebook announced some major changes to the Facebook Pages platform last week. Here is your one-minute guide to get you up and running. Facebook Pages new profile Page admins can now upgrade to the new page layout voluntarily until March 10, 2011. Pages not upgraded by then will automatically convert to the new profile. To-do: Act [...]
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