Anatomy of a Facebook Fan

  The following infographic from MoonToast shows how data flows through Facebook. What’s especially helpful is how the different types of fan engagement work to surface page content.      

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Facebook and the local ecosystem

Presented by Emily White, Senior Director Local, Facebook. Real estate agents are the original social networkers. Facebook just takes that online. Local is social. We find out about what’s going on in our community through social. People want to go to great places. Local is conversational. Businesses are affected by recommendations through local conversations. Find [...]

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Getting and keeping loyal fans on Facebook

The best place to promote a fan page is through a Facebook personal profile. It’s a place where you can transition people to a place where they can read real estate related information. People focus too much on customizing their page and not enough on creating content. Use Facebook advertising to build your fan numbers. [...]

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Facebook Send button set to drive better quality traffic

Facebook has just released the Send button. It’s designed for people who want to share a page privately or with selected friends in a group. Whereas clicking the Like button sends a notification to all friends’ news-feeds, the Send button is a social plugin that allows people to share and comment on a web page via via email, [...]

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How to use Facebook Page notifications to create a better fan experience

Are the interaction levels on your Facebook Page dismally low? If so a new feature available only to Facebook Page admins will help you turn things around. Facebook have just rolled out a new facility that allows Page admins to access their Page notifications using their personal profile. Previously notifications were only available when using [...]

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How Queensland Police used Facebook to deliver news in a crisis

On The Australian the Queensland Police Service outlines how they used Facebook to proactively deliver news during the recent Queensland floods. What stands out is the way the usually conservative QPS embedded social media into their daily processes. Social media was no longer an afterthought to keep Gen-Y’s entertained but a part of their core [...]

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Facebook launches Facebook Studio

Facebook has just released Facebook Studio highlighting best practice in all forms of Facebook marketing. Studio brings together case studies of successful Facebook marketing campaigns in the one place. Just browsing them provides instant inspiration for new ideas. A mention on Facebook Studio could provide an advertising agency with significant kudos leading to new business. [...]

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