Our home of a decade and a half is soon to go on the market. It’s a stressful time. Choosing agents, sprucing up the gardens, patching, painting and packing. All make for challenging times.
Here in Perth, Western Australia it’s officially the start of autumn. It seems no one has told the weather though. A long, [...]
I accepted your friend request. I didn’t recognise your name, nor your face, but I was excited. Were you an old school friend? A work colleague from years gone by? Or perhaps someone with an interesting story to share?
I looked forward to your status updates, to learn about your adventures and be teased by your [...]
There are no right or wrong answers when it comes to social media marketing. There are plenty of ways to get it right; and wrong. Treat these 10 mistakes as ways to think through your social media tactics. They may even serve as useful guides for your marketing more generally.
Mistake 1 – Don’t listen
Listening is [...]
A recent article from Mari Smith highlights the dangers of putting all of your marketing eggs in the Facebook basket. Imagine for a moment that you’ve started a Facebook Page, added an attractive landing tab and started building a fan base. You decide to run a competition offering a prize for the best photo uploaded [...]
As I write, Jay – Z is a trending topic on Twitter. Every few seconds a flurry of tweets arrive containing links and comments about the release of his new music video, Run This Town. A similar thing is happening on Facebook.
On Facebook the search term “Jay – Z” results in a long list [...]
Smart businesses know that forming close bonds with their community is smart strategy. They know it pays to build relationships and connections and they know that social media provides a way for these connections to form.
Facebook Pages provide marketers with a new way to build communities, but they also demand new skills and new thinking. How [...]
The goldrush for vanity URL’s on Facebook is set to start in under an hour. I’m hoping to pick up peterfletcher but I’ve got other options up my sleeve. Let me know how you fair.
Update: I managed to pick up facebook.com/peterfletcher. That’s the best bit of online real estate I’ll pick up today. I can’t [...]
