The best place to promote a fan page is through a Facebook personal profile. It’s a place where you can transition people to a place where they can read real estate related information. People focus too much on customizing their page and not enough on creating content. Use Facebook advertising to build your fan numbers. [...]
It’s a rhetorical question. Most marketers know the importance of owning a brand presence. A brand web site gives a brand complete control over message and method; and that’s important. While ‘leasing’ space off Facebook is quick and easy that ease comes at the cost of a loss of control. Still, maintaining web traffic when [...]
Here are the links I’ve shared during last week. The Five Elements of Authoritative Content. It’s one thing to produce content but another altogether to produce content that moves people to action. Through personal reflection a writer conveys how information has affected them and how it’s changed or reinforced their point of view. It’s this [...]
The new look Facebook Pages were launched recently. New look Pages take on the same look and feel as personal profiles. As of March 11, 2011, all Pages will switch over to the new style. Admins can make the switch earlier. Once a Page is upgraded there’s no going back. Here are the main changes and how to [...]
Since the launch of the new Facebook pages spammers are running riot. Their latest trick is to use Facebook as a page then post spam links and comments on the walls of other pages. Their goal is usually to entice people to click through and Like a Facebook page. But it’s an amateurish tactic and does [...]
Facebook announced some major changes to the Facebook Pages platform last week. Here is your one-minute guide to get you up and running. Facebook Pages new profile Page admins can now upgrade to the new page layout voluntarily until March 10, 2011. Pages not upgraded by then will automatically convert to the new profile. To-do: Act [...]
One of the Facebook pages I manage is causing me concern. It’s not growing. Despite sharing regular, locally relevant content the page is showing few signs of life. The page currently has just over 130 members. This number hasn’t changed for sometime. What’s the problem? The first place I look is the content. Are the [...]
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