The Altimeter Group recently conducted research gleaning input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. They identified Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries. Their evaluation revealed that brands fell short – [...]
A recent arrival in my inbox was a missive from Facebook. In short it warned fan page owners to monitor and control what gets posted on their Page wall. Their directives include: Limit what others can post on your Page: If you go to edit your Page and select “Wall Settings,” you can choose what [...]
On Facebook yesterday I received yet another suggestion from a “friend” to join their fan page. It was the umpteenth such suggestion. As I was exhausted from hitting the Ignore button I decided to send a direct message. It said simply: Hi Kim (not their real name), I’m really happy to be your FB friend [...]
I accepted your friend request. I didn’t recognise your name, nor your face, but I was excited. Were you an old school friend? A work colleague from years gone by? Or perhaps someone with an interesting story to share? I looked forward to your status updates, to learn about your adventures and be teased by [...]
I recently linked my Facebook fan Page to my Twitter account. The thinking behind the move was simple. First the audiences for both my Page and Twitter accounts are similar making the content of the Page post and tweet relevant in both cases. Second, when I update my Page Facebook creates a tweet giving me [...]
Just posted to The Real Estate Marketing Maven: I’ve scoured the Internet for the top 10 tips to help grow your Facebook Page fan base. Here they are in no particular order. “Call your Fan Page a Fan Club and include an invitation to join your Club on your email signature file.” – Mari Smith [...]
A recent article from Mari Smith highlights the dangers of putting all of your marketing eggs in the Facebook basket. Imagine for a moment that you’ve started a Facebook Page, added an attractive landing tab and started building a fan base. You decide to run a competition offering a prize for the best photo uploaded [...]