On July 19, 2007, In Blogging, by Peter Fletcher
Here’s a great article about the importance of having a conversation with your customers. For many businesses, an open, public dialogue can be a frightening concept. But the benefits can be immense. When a business is willing to have such an authentic conversation, the levels of trust it develops with its customers provide advantages that [...]
On June 14, 2007, In Blogging, by Peter Fletcher
I’ve read, heard, and seen lots about the power of blogs. They provide us with the tools to be an author, critic, and publisher – you name it, it can be done with a blog. Sure, I buy into that part of the story. If it makes someone feel better to tap away at a [...]