Why now is the time to lead, not react

Presented by @briansolis. It’s 2011 and we have lots of new tools. If you took all the advice we wouldn’t have a life. The big TV networks have captured our attention for years. Now that’s happening online. Now we have to deal with G+. What’s next? Everything is changing, there will always be a new [...]

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Making money with social media

Clients are finding Facebook as a way for people to connect to agents. Place for agents to share hyper-local content. Put together a business plan first. Use Trulia voices to build credibility. Agents using groups on LinkedIn. Match your style with the platform. If they enjoy creating a blog start a blog. If you’re not [...]

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How Queensland Police used Facebook to deliver news in a crisis

On The Australian the Queensland Police Service outlines how they used Facebook to proactively deliver news during the recent Queensland floods. What stands out is the way the usually conservative QPS embedded social media into their daily processes. Social media was no longer an afterthought to keep Gen-Y’s entertained but a part of their core [...]

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How real estate agents use social media

An online survey, conducted by Postling, of more than 500 real estate professionals in the USA has found: 84% of real estate agents use social media. 79% use Facebook and 48% use Twitter. Most (55%) feel comfortable using social media, while 26% are only somewhat comfortable. Agents are missing opportunities by not using video for [...]

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This Week In Social Media

Here are the links I’ve shared during last week. The Five Elements of Authoritative Content. It’s one thing to produce content but another altogether to produce content that moves people to action. Through personal reflection a writer conveys how information has affected them and how it’s changed or reinforced their point of view. It’s this [...]

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Five cool posts discovered in Google Reader

On 1000 Watt blog, Brian Boero offers some suggestions about writing blog posts based on content that agents already have. They’re sitting on a goldmine, he contends, and it’s time to step up to the plate and start delivering. Right now you’re like a New York City department store with no windows, a Sushi place [...]

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Study confirms no man-drought in Western Australia

“Choosy” Western Australians turn online for love Findings from the RSVP Date of the Nation Western Australia Report were released today, revealing the State’s dating and relationship trends. In Western Australia, 54 % of adult males and 48% of adult females are single and less than 7% of this group are not currently interested in dating. The [...]

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© 2011 Peter Fletcher