Power broker #1 – Bill Malouf

Your credibility determines if you’ll get the listing. Know the value of the property. Ask: did the other agents tell you what they truly thought today? Be accessible, be available. Phone people back quickly. Form relationships with people based on honest and open communication. Build long term relationships. Don’t be scared to admit you don’t [...]

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Sales secrets from the world’s #1 real estate salesperson

I’m writing this as I listen to Bob Bohlen at AREC11. These are simply the course notes. What’s with this guy’s shirt and tie combo. Mustard shirt and multi-colour tie? Sorry, I can’t concentrate on what he’s saying. A new agent has 10 appointments to 1 transaction. Top agents go 3 appointments to 1 transaction. [...]

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The One-Minute Guide to New Facebook Page Profiles

Facebook announced some major changes to the Facebook Pages platform last week. Here is your one-minute guide to get you up and running. Facebook Pages new profile Page admins can now upgrade to the new page layout voluntarily until March 10, 2011. Pages not upgraded by then will automatically convert to the new profile. To-do: Act [...]

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So Whose Client is That Anyway?

They were mature women, both well-groomed and articulate, elegant even. By contrast I was fresh-faced, full of dreams and brimming with youthful enthusiasm. Already I was well out of my comfort zone having moved from Kalgoorlie to the hustle and bustle of the big smoke. And I was about to enter the cauldron of my [...]

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Five cool posts discovered in Google Reader

On 1000 Watt blog, Brian Boero offers some suggestions about writing blog posts based on content that agents already have. They’re sitting on a goldmine, he contends, and it’s time to step up to the plate and start delivering. Right now you’re like a New York City department store with no windows, a Sushi place [...]

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At what price our secrecy?

Real estate agents have been trained to hold things back, to keep something up their sleeves. Take property addresses for example. In years gone by it was customary to leave them off a property ad. That forced people to call the agent to find out the address. It was only after the buyer revealed their [...]

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My bounce rate is too high and what I’m doing about it

This blog has a terrible bounce rate. As I write this it’s 78.57%. That means that 4 out of 5 people who visit my blog read just one page before heading to another site. With that level of bounce it’s no wonder that I’m not converting web traffic to business inquiries. And for someone who [...]

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© 2011 Peter Fletcher