I’m wondering how a real estate agent might use the clever idea in this video. It’s beautifully direct and intimate – a bit like the Old Spice commercial. But it uses Google Adwords and a website. I doubt the campaign would work so well without a personal website. And that’s something I’ve been saying for [...]
Blog posts don’t need to be long to make sense. Here’s Seth Godin’s latest. A car is not merely a faster horse. And email is not a faster fax. And online project management is not a bigger whiteboard. And Facebook is not an electronic rolodex. Play a new game, not the older game but faster. [...]
A couple of Perth agents are starting to use video to showcase what’s happening in their patch. I’ll write about them soon. In the meantime, here’s an agent who gifts–yes, you heard it right, gifts–a Flip video camera to purchasers. It’s clever way of generating referral business. How are you using video to build your [...]
Images are powerful. Beautiful, stunning pictures make a lasting impression. On the other hand photos taken in poor light using a mobile phone camera damage your personal brand. Before publishing any property photos ask yourself: Is this image lust-worthy? Does it evoke a sense of class? Will it lift the spirits? Does it invite someone [...]
Email is a great way to build relationships. It’s cost effective and, done well, can result in lots of sales inquiry. Here, then, are 25 ways to build a database of people keen to hear what you have to say. Add an invitation to subscribe to your e-newsletter on your business cards. And your open [...]