Pick your customers before designing your marketing

Seth Godin says: And yet too often, we pick the product or service first, deciding that it’s perfect and then rushing to market, sure that the audience will sort itself out. Too often, though, we end up with nothing. It’s what real estate agents do a lot. They open an office and design their marketing [...]

Tagged with:
 

Using mobile to create local connections

Presenter @matthewshadbolt. Use notes and tips to help people live better in your local community. Facebook Places Leave a photo of what you’re doing. Leave a tip with the photo. Use FoodSpotting. Share photos of what you’re eating. Help build a living menu. Flickr Tag photos with location. That surfaces your brand in local search. [...]

Tagged with:
 

Top widgets for real estate agents

Here are a few WordPress widgets that bring life to your real estate blog. Presented by @bradandersohn. Weather.com – local weather. Google translate tools Facebook page and profile badges Sharethis – social sharing RSSMix multiple RSS feeds in single feed. Feedburner subscribe widget. Contact widgets Google voice RETechBlog for text messaging. Jaxtr for free calling [...]

Tagged with:
 

Lifestyle branding with Sherry Chris

Presenter Sherry Chris. There are opportunities to brand agents in the same way as Apple and Harley have focussed on lifestyle. Collaboration Baby Boomers Agent branding was once agent focussed but customers don’t care about that stuff. They want to know about how you’ll serve them. Don’t wait for the industry to change. This is [...]

Tagged with:
 

Future-proof yourself – capturing your customer’s attention with video

Presenter: @darinpersinger. 73% of homeowners prefer to work with agents who use video but only .8% of agents use video. Big opportunity to create a point of difference. Grab a a pocket size camera. Get one with an external mike connector. 1. Check out Ian Watt. Share information about what’s happening in your local real [...]

Tagged with:
 

Making money with social media

Clients are finding Facebook as a way for people to connect to agents. Place for agents to share hyper-local content. Put together a business plan first. Use Trulia voices to build credibility. Agents using groups on LinkedIn. Match your style with the platform. If they enjoy creating a blog start a blog. If you’re not [...]

Tagged with:
 

Secrets from the UK’s leading real estate agency

Peter Rollings from Marsh & Parsons. Unshakable dedication to customer service. Get the balance between hard core sales and laid back agency practice. Marsh & Parsons. Local know how. Better results. People want to do business with nice people who can deliver. Show that you know local. New colour is chocolate brown. Works well. New [...]

Tagged with:
 
Page 1 of 512345

Looking for something?

Use the form below to search the site:

Still not finding what you're looking for? Drop a comment on a post or contact us so we can take care of it!

© 2011 Peter Fletcher