Seth Godin says: And yet too often, we pick the product or service first, deciding that it’s perfect and then rushing to market, sure that the audience will sort itself out. Too often, though, we end up with nothing. It’s what real estate agents do a lot. They open an office and design their marketing [...]
Presenter @matthewshadbolt. Use notes and tips to help people live better in your local community. Facebook Places Leave a photo of what you’re doing. Leave a tip with the photo. Use FoodSpotting. Share photos of what you’re eating. Help build a living menu. Flickr Tag photos with location. That surfaces your brand in local search. [...]
Presenter Sherry Chris. There are opportunities to brand agents in the same way as Apple and Harley have focussed on lifestyle. Collaboration Baby Boomers Agent branding was once agent focussed but customers don’t care about that stuff. They want to know about how you’ll serve them. Don’t wait for the industry to change. This is [...]
Presenter: @darinpersinger. 73% of homeowners prefer to work with agents who use video but only .8% of agents use video. Big opportunity to create a point of difference. Grab a a pocket size camera. Get one with an external mike connector. 1. Check out Ian Watt. Share information about what’s happening in your local real [...]
Peter Rollings from Marsh & Parsons. Unshakable dedication to customer service. Get the balance between hard core sales and laid back agency practice. Marsh & Parsons. Local know how. Better results. People want to do business with nice people who can deliver. Show that you know local. New colour is chocolate brown. Works well. New [...]
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