The Altimeter Group recently conducted research gleaning input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. They identified Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries. Their evaluation revealed that brands fell short – [...]
According to Comscore’s latest ranking of top online properties for the month of May, Facebook users in the Asia-Pacific region engage in social media frequently and for long periods. During May 2010 Facebook users in the region visited the site on an average of 21 occasions, viewing 318 pages over a period of 217 minutes. Compared [...]
Blog posts don’t need to be long to make sense. Here’s Seth Godin’s latest. A car is not merely a faster horse. And email is not a faster fax. And online project management is not a bigger whiteboard. And Facebook is not an electronic rolodex. Play a new game, not the older game but faster. [...]
A new user interface is being trialled by Facebook. Gone is the Top News/ Most Recent options. In their place is simply Newsfeed. But the big change, as can be seen in the pic below first published on Hotlou, are large images highlighting interesting stories. It’s understood that Facebook wants those with few friends to [...]
A recent arrival in my inbox was a missive from Facebook. In short it warned fan page owners to monitor and control what gets posted on their Page wall. Their directives include: Limit what others can post on your Page: If you go to edit your Page and select “Wall Settings,” you can choose what [...]
On Facebook yesterday I received yet another suggestion from a “friend” to join their fan page. It was the umpteenth such suggestion. As I was exhausted from hitting the Ignore button I decided to send a direct message. It said simply: Hi Kim (not their real name), I’m really happy to be your FB friend [...]
I accepted your friend request. I didn’t recognise your name, nor your face, but I was excited. Were you an old school friend? A work colleague from years gone by? Or perhaps someone with an interesting story to share? I looked forward to your status updates, to learn about your adventures and be teased by [...]