How real estate agents are using social media to achieve outstanding results

According to a recent article on Mashable Real estate professionals are using social media to achieve real results. How are those results being achieved? Matthew Shadbolt, Director of Internet Marketing at the Corcoran Group says that it’s all about developing relationships. His company’s goal? To “foster a kind of openness and a dialogue where people can [...]

What is Flowtown?

I have a confession. I only heard of Flowtown today. And it’s got me excited in a kind of “I know there’s something here but I’m not sure what” way. Here’s a video that explains what it is and does. I think there’s some exciting ways agents will use it to craft highly targeted, relevant [...]

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4 principles to make your email marketing more effective

Done well email marketing is an efficient and effective marketing tool. It can help build a brand and generate sales. But there are guidelines. If followed they will make an email campaign far more effective. According to Max Kalehoff email remains “the default social network”. As a result he recommends following these four principles. They’ll help [...]

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How to use video to build a hyper-local brand. One agent shows the way.

Dean Bradley’s blog is a clever mix of personal anecdotes, cafe reviews and real estate related articles. In the video below Dean showcases Mooba, a coffee lounge in his local area of Wembley. The video was shot on a Sony DSCT90 (about $300) digital camera. A short intro and conclusion along with a sound track [...]

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Hyper-local content makes these blogs shine

I recently came across a couple of blogs that are worth a mention. Blog by the Bay won the 2010 Inman Innovators Award and it’s no wonder. It’s sexy. Then there’s Move North Shore based in NZ. It’s clean and simple but it does the job exceptionally well thanks to some great content. Here’s why [...]

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Hootsuite: My favourite Twitter Owl. Here’s why.

How good is the new Hootsuite?! Since their last upgrade they’ve added: A personalised dashboard thanks to their selection of unique themes. Options include the familiar green and blue ‘Classic’, sleek ‘Blue Steel’ – feels a bit like Facebook, or a dark ‘Magnum’ theme (my favourite). Hootsuite have Google Analytics “baked in”. I can now [...]

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Kevin Rudd: A study in hubris

The party’s over for Kevin Rudd. He’s no longer Prime Minister. In his place is Julia Gillard, Australia’s first female Prime Minister. So just what went wrong for Rudd? Why did his popularity and support implode in such spectacular style? Largely it was a matter of untrammeled hubris. In a sense he was a victim of his [...]

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