The secret formula to building a massive Facebook fan page – and why it’s a bad idea.

In this post  I’m going to reveal The Secret Formula. It’s the one that’s promised by the Facebook marketing ninjas, the one that reads: “I’ll show you how I added 3 000 raving fans in just 7 days!” Then I’m going to explain why using it will destroy any chance of your Facebook page succeeding. [...]

Why isn’t my Page growing? What Insights can tell you.

One of the Facebook pages I manage is causing me concern. It’s not growing. Despite sharing regular, locally relevant content the page is showing few signs of life. The page currently has just over 130 members. This number hasn’t changed for sometime. What’s the problem? The first place I look is the content. Are the [...]

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Julia Gillard Likes the Sound of her Own Voice and I’m Not Sure Why

It’s one thing for Julia Gillard to channel Kath Day-Knight, the mum of that foxy moron from Fountain Lakes, it’s another to do so with the verbosity of Mahmoud Ahmadinejad. Gillard, like Ahmadinejad, has a penchant for pleonasm. For example, in response to Jeff Kennett’s claim that he was shot at twice, Gillard states: “What I [...]

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How to Drive Your Clients Crazy With Facebook Groups

If you’re thinking of using the new Facebook groups don’t. Well not just yet. At the least hold off for a while and let Facebook iron out the kinks. First some background. Facebook recently announced the release of a new version of Facebook Groups. Rather than improving on the old they simply started a new [...]

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Today I stopped eating academic chocolate. Here’s why.

I withdrew from my PhD studies today. Quite simply I’ve been unable to commit the hours of work needed to produce the work required. A PhD is a big undertaking. It’s the Everest of academia and I have enormous respect for anyone who’s achieved either. It takes commitment and dedication and hours upon hours of [...]

 

How to Flirt and Convert on Facebook

These are course notes made during How to Flirt and Convert on Facebook by Kylie Bartlett. They should not be read as an endorsement of any of the strategies or products contained within the notes. Some I agree with, others I don’t. I’ll leave it to you to navigate the ethics. What are the fears. [...]

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How to Get Started With Facebook Places

What is Facebook Places? Facebook Places is a “feature that allows you to see where your friends are and share your location in the real world. When you use Places, you’ll be able to see if any of your friends are currently checked in nearby and connect with them easily. You can check into nearby [...]

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