Obsessing over words on a brochure, fonts on your website and the line spacing of your sales letters is like plucking your eyebrows. After a while, the difference you make makes no difference at all to what happens at the party.
And if obsessing over the eyebrows of your business is stopping you from calling a prospect or knocking on a door then it’s time to stop and take your business out even though it’s not perfect.
Print a brochure, even when you know the copy could be better.
Ask for the business, even when you’re sure the words will come out wrong.
Send an email to your database, even when you’re not quite happy with how it looks.
Favour action over perfection because the people who have the most fun at the party are those who make the best of what they have.