David Risely says:
Email marketing should be simply about using systems to scale up your personal interactions.Talk TO them. Not AT them.Get them to talk back to you. And answer them.
He’s dead right. All too often, agents stress about the size—or lack thereof–of their email marketing list. It’s false thinking because it misses what email is really all about–relationships.
For those agents who understand that sales flow from relationships, the size of their list doesn’t matter. Instead of focusing on new subscribers, they add value and use their email marketing to both leverage and create real-world connections.
These agents know that email is a tool that can help them communicate with a lot of people in a short amount of time. Yet they also know that a great relationship should never stay online, so they create emails that invite and encourage people to reconnect over coffee, on the phone, or in a person’s home.