For too long now agents have been making excuses about not blogging. I don’t have time. I can’t write. I don’t know what to say. Sure, there’s a kernel of truth in these excuses but they’re just that—excuses.
But, in reality, writing a blog post takes no time at all and doesn’t require a computer. This post was written on iPhone over an early morning coffee.
Do this, because having something to say, on a space that you own, develops credibility and a sense that you’re going your own way, not following the crowd.