Facebook has just released Facebook Studio highlighting best practice in all forms of Facebook marketing.
Studio brings together case studies of successful Facebook marketing campaigns in the one place. Just browsing them provides instant inspiration for new ideas.
A mention on Facebook Studio could provide an advertising agency with significant kudos leading to new business. That’s why Facebook have provided a link so that marketers can submit their success stories.
Submissions that receive lots of Likes are featured in the Spotlight section and thus become eligible for a Facebook Award. Awards are made by a Facebook judging panel. At this stage award categories and criteria haven’t been finalised.
Other campaigns can be found using a series of filters including Most Liked, Most Shared and by region.
Facebook Studio also provides a blog and a marketing resources centre containing informative videos and PDF tutorials. The video below explains how Sponsored Stories work as both advertising and social recommendation.
Not surprisingly there’s a self-serving and self-congratulatory overtone in the Facebook Studio initiative. There’s no ‘mistakes to avoid’ section and nowhere for people to outline initiatives that went wrong. And as much as success stories provide inspiration it’s also helpful to be able to learn from other peoples’ mistakes.