The site is built on the WordPress platform. Dean chose the AgentPress Child Theme by StudioPress (affiliate link).
Here’s what the new site includes:
- Rotating feature property slider on the home page. Each featured image links through to the individual property page.
- Email subscription form. Dean produces a regular Wembley Property Ladder report, which he emails to his client base. Site visitors can subscribe to this email from each page on the site. It’s a great way to build a database.
- Social networks buttons that give people options to connect with Dean on other social profiles.
- The Contact page uses the popular and heavily featured Gravity Forms plugin. At no point on the site is Dean’s email address exposed for spammers to harvest.
- The Testimonials link provides a link to each of the published testimonials. As Dean receives further testimonials they can be added as new blog posts and these will automatically show under this link.
- Each property page includes a photo gallery that launches a light box style photo viewer.
- Social sharing buttons at the bottom of every post. They invite people to share his content with their friends on other social networks.
- Interactions on his Facebook page are displayed in the sidebar. People can Like his page without leaving the site.
- Subscribe to blog posts by RSS or email options. People can get the latest news in either their feed reader or email inbox.
In the backend of the site are a number of plugins that provide the site with additional functionality, security and performance enhancements. These include:
- All-in-one SEO plugin. Each of the pages and posts on the site is optimised to be found easily on search engines. Dean already ranks on page 3 of a Google search for “real estate Wembley”.
- Images are all optimised to be found on search engines.
- BackupBuddy. Dean’s site produces multiple daily, weekly and monthly backups, one of which is stored on the ultra-secure Amazon S3.
- Google Analytics. All of the key site performance statistics are available from within the site’s dashboard.
- XML Sitemap. With each new post and page of content the site produces a refreshed XML sitemap that has already been submitted to Google.
- w3 Total Cache advanced page caching that makes the site run faster.
What are your thoughts about Dean’s site? What’s your initial reaction?