Peter Fletcher

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My bounce rate is too high and what I’m doing about it

January 23, 2011 by Peter Fletcher

Bouncing ping-pong ballThis blog has a terrible bounce rate. As I write this it’s 78.57%. That means that 4 out of 5 people who visit my blog read just one page before heading to another site. With that level of bounce it’s no wonder that I’m not converting web traffic to business inquiries. And for someone who makes a living on the web it’s pretty woeful.

Here’s what I’ve done to get things moving in the right direction.

  • Added recent posts and recent comments to the sidebar. It appears this hasn’t worked.
  • Added the Efficient Related Posts plugin. I was hoping that visitors would see these links (they’re the ones at the bottom of this post) and click through to read the story. It appears this hasn’t worked either.

What I plan to do from here is:

  • Get clear on what I’m selling. That will provide a defined pathway to what I want readers to do.
  • Add stronger calls to action. At the moment there’s a lot of soft, fluffy stuff. That needs to change.
  • Provide a Subscribe function.
  • Create better. more compelling headlines. This will give visitors are more compelling reason to click on Related Posts.

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Filed Under: Blogging, Marketing Tagged With: bounce rate

Trackbacks

  1. The 5000/365 Report | Peter Fletcher. New media strategist. says:
    January 24, 2011 at 1:09 pm

    […] on a mission to generate more sales from this web site and I’m tackling a high bounce rate head on. Expect some big changes to the home page very […]

  2. The 5000/365 Report - Sunday Jan 30 | Peter Fletcher. New media strategist. says:
    January 30, 2011 at 9:31 pm

    […] I do this report each week as a wrap up of the previous week. Interestingly these reports have a low bounce rate, possibly because they have so many links to other posts. I’ll keep an eye on this […]

  3. What is a CDN? | Peter Fletcher. Social media for real estate agents. says:
    April 19, 2011 at 8:51 pm

    […] sites usually have lower bounce rates and more pageviews per […]

About Peter

Speaker, trainer and coach. I write about living, loving and working better. Love a challenge. More...

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