I heard about single property web sites some time ago. At the time I was skeptical. That skepticism is beginning to fade.
Over the past couple of days I’ve been chatting with Ben Stockdale. He’s the boss of The Home Page and MillionPlus. If you haven’t heard, The Home Page is a free real estate listing portal based in Melbourne. Why every agent in Australia isn’t listing there confounds me. It’s pretty cool. But I digress.
I was introduced to Ben by Tatiana Mijalica who’s always looking for new marketing ideas. She’s a marketing machine. Anyway, Ben was kind enough to help me with an RSS feed that automates a very small part of maintaining a Facebook page I manage. For a guy who’s running a couple of major web properties he’s generous with his time. And he knows his stuff.
After we sorted out my problem Ben suggested I take a look at something they were offering as a value add service. That something was single property web sites.
There’s a couple of compelling reasons for single property web sites. For a start, it’s a great way for an agent to differentiate themselves. Not only is the property going to be listed on a the major portals and the agent’s site it’s also going to have it’s very own address on the web. That address can be included on property brochures and signs.
Another reason single property web sites are cool is they’re indexed by Google. And, because they contain a link to the agent’s web site, they provide SEO benefits that help the agent’s site rank higher in search. That’s a good thing.
The single property web site’s The Home Page offer (via My Property Address) are themed nicely using the color schemes found on the agents web site. For an example check out 546 Caves Road, Siesta Park.
And they’re quick to set up. Once the agent is registered setting up a new single property web site is a two click process. All of the property details are automatically imported from details on The Home Page.
At $99 including GST they’re cheap. Some agents in Melbourne have asked The Home Page to create one automatically for all their new listings. Of course the cost is passed on to the vendor as part of the vendor paid marketing package.
So what do you think? Is there space in your marketing plan for single property web sites?