If you’re thinking of hiring a social media firm/expert/agency to run your social media there are some important questions to ask before you do. I found this list–52 questions to ask when hiring a social media company–on Outspoken Media. It would amount to a comprehensive grilling for all but the best social media agency but well worth selecting at least some of the questions from each category.
Here’s a few, taken from the list, that I’d expect to be asked:
What tool(s) do you use to monitor brand mentions?
What is your approach to responding to mentions, positive or negative?
What services do you provide as part of an online reputation management campaign?
Do you write content/press releases/guest posts for us or will we have to hire someone else to do that?
What social media marketing channels do you have the most expertise in?
Are my customers on social media? Do I even need these services?
Do they take time to answer our questions and explain rationale or do they seem fearful of going into specifics of what they’re doing?
What questions do you ask your social media agency?