Renovation in progress

I’m in the process of re-theming my site so if you see some things that don’t quite look right, be patient. Kudos to the magnificent Téa Brennan from Linkartist for working to a totally unreasonable deadline.

 

Why I unlinked my fan Page and Twitter account

I recently linked my Facebook fan Page to my Twitter account. The thinking behind the move was simple. First the audiences for both my Page and Twitter accounts are similar making the content of the Page post and tweet relevant in both cases. Second, when I update my Page Facebook creates a tweet giving me [...]

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11 social media mistakes that will turn your brand into a train wreck

There are no right or wrong answers when it comes to social media marketing. There are plenty of ways to get it right; and wrong. Treat these 10 mistakes as ways to think through your social media tactics. They may even serve as useful guides for your marketing more generally.
Mistake 1 – Don’t listen
Listening is [...]

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How commenting will make you a better blogger

Just posted to The Real Estate Marketing Maven:
If you’re a newbie blogger you may be wondering what to do next. If so, you can’t go far past commenting on other blogs as a sure-fire way to learn the craft. Picture yourself at a barbecue. It’s not your usual crowd so you’re feeling a little nervous, [...]

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The web’s Top 10 tips for growing your Facebook Page fan base

Just posted to The Real Estate Marketing Maven:
I’ve scoured the Internet for the top 10 tips to help grow your Facebook Page fan base. Here they are in no particular order.

“Call your Fan Page a Fan Club and include an invitation to join your Club on your email signature file.” – Mari Smith
“The best way [...]

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25 ways to build your email database

Email is a great way to build relationships. It’s cost effective and, done well, can result in lots of sales inquiry.
Here, then, are 25 ways to build a database of people keen to hear what you have to say.

Add an invitation to subscribe to your e-newsletter on your business cards.
And your open home brochures.
And your [...]

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Planning a Facebook competition? Forget it!

A recent article from Mari Smith highlights the dangers of putting all of your marketing eggs in the Facebook basket. Imagine for a moment that you’ve started a Facebook Page, added an attractive landing tab and started building a fan base. You decide to run a competition offering a prize for the best photo uploaded [...]

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© 2009 Peter Fletcher