Solis believes that Twitter is still primarily a broadcast platform. It’s that way because most users are yet to understand how it can be used as conversation.
“Twitter will continue to flourish as a rapid-fire broadcast network until people learn how to communicate, understand how to participate and what to contribute, and eventually ease into a collaborative, two-way meaningful dialogue that represents Twitter’s greatest promise”, he says.
And therein lies the challenge for marketing professionals.
What will it take for them/us to shift from an advertising mindset to one that views business as an open conversation?
Photo credit: Katielips on Flickr