New posts on The Real Estate Marketing Maven:
Achieving an appearance on the first page of Google’s organic search results for the term “real estate” is close to impossible; unless of course you own a major national real estate portal or franchise. A check on the Google Adwords’ Keyword Tool shows there were 13 600 000 searches conducted in Australia for the term “real estate” in April 2009. But ranking highly on a generic search term isn’t usually what an agent wants. Rather agents want traffic that comes from search terms related to their suburb or property specialisation…full story.
- Start with an eye-catching heading that captures the essence of your post. Make sure it addresses why a reader should read your post.
- Keep the content relevant to your readers. Don’t go off on a rant, unless that’s what your blog’s all about.
- Include a picture. It tells a thousand words. The best pics are of people and pets. A pooch in a pound is a good start.