SEO advice: url canonicalization: “Q: What is a canonical url? Do you have to use such a weird word, anyway?A: Sorry that it’s a strange word; that’s what we call it around Google. Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages. For [...]
People don’t trust company blogs. What you should do about it.: “This result comes from a survey we did in Q2 of 2008. Have a look at the data yourself. Not only do blogs rank below newspapers and portals, they rank below wikis, direct mail, company email, and message board posts. Only 16% of online [...]
Updated – see below
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I’ve been asked to do a blurb for a course I’m running. Here’s what I’ve come up with with the help of my Twitter friends @tessag, @rhysatwork, @ausi1, @danhaeveer and @rebeccamezzino. Any chance of a bit of collaborative help?
Peter Fletcher idle chatterer, tireless discusser and absolute twit. He has a finger in [...]
The Future of Reputation
Professionally produced and written e-book about reputation on the Internet.
