Gartner: Top 10 technologies to watch over the next three years | Between the Lines | ZDNet.com: “They say: Your organization is an entity in the broad Social Web. Get to know Facebook, Twitter, FriendFeed, LinkedIn and other social sites and applications. Listen to the language of social media, before starting to speak.
I say: Beyond just looking to send out marketing messages via social networks, companies need to look at the ways social networking can allow them to better listen to customers and to empower employees to become better connected in their industry and specialty. But beware, social networking can become a time-sink and a productivity killer when not used in a disciplined way.”