What's behind business's fascincation with social networking

This light-weight article gives a glimpse into why so many in the business community are so interested in - and getting involved with - social marketing. It's the new buzz, the article suggests, with hard-to-ignore success stories and low barriers to adoption.

Sounds too fascinating and far too compelling.

No wonder that FB is now known as one of the most hyper-viral platforms on earth. Since they opened the doors to application developers cool ideas spread faster then the Ebola virus. Businesses simply can't get enough of a good thing and move at lightening speed to attempt to monetise an audience's attention.