Peter Fletcher

  • About
  • Blog
  • Contact

I’m a skeptic

June 14, 2007 by Peter Fletcher

I’ve read, heard, and seen lots about the power of blogs. They provide us with the tools to be an author, critic, and publisher – you name it, it can be done with a blog. Sure, I buy into that part of the story. If it makes someone feel better to tap away at a keyboard late at night, writing about something of little or no interest to anyone else in the world, then I say go for it. After all, that’s exactly what I’m doing right now. But I for one have a question to ask before swallowing the bait, hook, line and sinker. How can a blog benefit a small retail business?

My wife owns an interest in four new age giftware stores. They’re charming and well thought out, with a slick, yet peaceful feel about them – and they’re doing just fine as far as businesses go. The next step is to take them online and that’s where my inquiry begins. You see, I could easily (and cheaply) set them up with a plain vanilla website; the type with Home | Our Products | About Us | Contact and a home page featuring a middle age couple running through the surf and some sparkling pictures of crystals and jewelery laid out invitingly on a piece of velvet. It would do the job, but would the business be missing out on all of the much-talked-about benefits of web 2.0? Would it simply walk past the holy grail of customer-generated content, the market as a conversation, social networking – the list goes on? And if these are important strategies for a business then how can a small new giftware store adopt them without going broke trying? In other words, what’s the best bang for the buck?

So if you, like me, have an interest in this rather dull and dry subject, then add a comment or two. Share your thoughts, as I share mine. Who knows, we might find out something new.

Take a moment to share:

  • Tweet
  • Email

Related posts:

  1. More on blogging A link in the curriculum in webct is to Blogging...
  2. Why I write this blog I was asked today why I write this blog. It’s...
  3. Why Posterous isn’t the way to manage a corporate blog Tweet I make no secret of my dislike of Posterous....
  4. How to save your real estate blog from terminal boredom If a funeral home can write a blog it should...
  5. How business use blogs to create fear There are many reported instances of employees being fired for...

Filed Under: Blogging Tagged With: Blogging, First post, Web 2.0, Zodiax

Trackbacks

  1. How to Measure The Effectiveness of a Real Estate Blog | Peter Fletcher. New media strategist. says:
    February 7, 2011 at 1:29 pm

    […] published 449 posts since my first in June 2007. It was titled I’m a Skeptic. How things have […]

About Peter

Speaker, trainer and coach. I write about living, loving and working better. Love a challenge. More...

Subscribe

Get the latest posts delivered to your inbox.

Recent Posts

  • Mandating madness: The case against compulsory e-conveyancing
  • PEXA: Stop treating conveyancers like idiots
  • Page 1 of 365
  • Looking back, looking forward
  • 10 simple ways to help make the world a better place

Top Posts & Pages

  • Foucault on Confession
  • Foucault on power relations
  • Why saying "You've got potential" can be the worst thing to say
  • Surveillance and the capitalist state | Giddens
  • Deconstructing queer theory | Steven Seidman
  • Zen and the art of the cold shower
  • So just why did you add me as a Friend?
  • Why I'm interested in self-writing and the hupomnemata
  • Home Page
  • RealestateVIEW.com.au acquires myhome.com.au

Location

You can find me at Residential Settlements in Burswood.

5/170 Burswood Road
Burswood WA 6100

Let’s catch up

If you're ready to take your business to the next level, get in touch with me now.

Send me an email using the contact form or call me direct on 0419 538 838.

Connect

Connect with me on one of these social networks.
  • Facebook
  • Google+
  • LinkedIn
  • Tumblr
  • Twitter

Copyright © 2019 · Agency Pro Theme on Genesis Framework · WordPress · Log in

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.